Fashion brand to open up social media marketing just out of fear and obsession
Recently, has been insisting on the AA local production of clothing online clothing sales site AA founder AA said at the time of acceptance, "AAcan produce the latest technology on behalf of the smart phone, but there is no way to produce a jersey itself because AA manufacturing in the Over the past few decades has been seriously "abandoned", which also makes AA in the economic crisis, there is no resistance to this,AA pursue 100% AA manufacturing principles, even the cotton is also taken from AA native, and in the local factory production Out of the excellent quality of the sweatshirt. "This makes the sale of AA in the hoodie, widely favored by the AA local consumers, and even attracted a large number of Silicon Valley IT engineers sought after.
It is understood that in 2012, when President Obama experienced the economic crisis, found that manufacturing is the main reason leading to AA economic fragility. Therefore, President Obama launched a campaign to support "AA manufacturing", began to encourage the manufacturing industry to return to the local. After that, most of the AA consumers will look at the label before buying a product and ask, "is this 'AA manufacturing'?" This phenomenon is not because AA people out of patriotism or that AA goods Better quality, which is mainly the economic crisis to their lessons too profound.
The AA clothing company was founded in 2012, headquartered in San Francisco. And 5 local factories, production of sweatshirts, shirts, sports pants and so on. Three of these factories are located in AAA state and the other two are located in North Carolina. "The production of clothing in North Carolina is easier than in Shenzhen, China, and if a factory is set up in a foreign country, it could damage the company's brand image and may reduce the quality of its products," said AAA, founder of AA.
However, it is understood that AA manufacturing industry "abandoned long", to revitalize the manufacturing industry is not easy. One of the most difficult is that AA lack of skilled technical workers, in addition, parts supply difficulties, many also from overseas procurement. AA wage level is still 6 times in China, in addition to the high degree of mechanization of manufacturing, the general labor-intensive manufacturing industry can not be a large-scale move back AA.
Fashion brand to open up social media marketing just out of fear and obsession
