God's "willfulness" breaks the sales law of the previous clothing peak season

At present, the cool weather has ushered in the sales season of autumn clothes, which also gives clothing merchants a little relief. This year, the weather in Wuhan has repeatedly turned on the random mode. God is too capricious and has repeatedly broken the sales law of the previous clothing peak season: the summer models that were first listed in spring are ignored in summer due to the cool weather, and the light spring and autumn models are popular. All these make it difficult for many clothing manufacturers to resist.
The weather turns cold and autumn clothes eventually become the protagonist
Recently, the cold air visited, and the autumn clothes that have been listed in dog days finally ushered in the home. Reporters yesterday in the optical valley, street crossings and other business districts found that many customers are buying autumn dresses, small coats, thin sweaters, bottomed skirts and other clothing. "The peak season of autumn clothes this year has been postponed for nearly a month. Fortunately, the weather has turned cold these days." Autumn clothes from XX store, the owner of a foreign trade clothing store on the first floor of Guanggu pedestrian street, have been on the market for more than two months, but they have not been selling well. She told reporters that since September of previous years, autumn clothes should be the protagonist of sales, and it will not be later than November. However, it was quite hot on November this year. During this period, some people came to buy short sleeved skirts, which made her often hesitate whether to buy new goods or not.
Citizens generally buy Seasonal clothes only at the solar term, forcing businesses to change their business strategies. According to people in shopping malls, the sales of high-end clothing brands sell styles, which are generally not affected by the weather. Fast fashion brands and affordable clothing have to "rely on heaven". This year, they can only deliver a small number of goods for many times, and adopt a short and fast sales method. "Some brands with few batches can't cope with it".
The weather is changeable and the sales law is abnormal
In the view of clothing merchants, the weather this year is not reasonable, the pace of clothing sales is very puzzling, and the pace of delivery is also challenged. "It's difficult to do business in summer clothes this year. The hot selling time is not the current season, but one end at a time. The rhythm of the peak season and off-season in previous years has been disrupted." Huang Shida, a wholesaler at Baima shopping mall in Hanzheng Street, said that only those who deliver goods quickly this year can taste the sweetness. When the weather arrives, they are worried that the goods do not arrive. When the goods arrive, they can only be cleared and discounted. How to deliver goods and purchase goods is very troublesome.
According to many insiders, the temperature was a little hot in March this year. At this time in previous years, new spring clothes or old autumn and winter clothes were still being sold, but the summer clothes that were listed first unexpectedly ushered in a small sales peak. After the summer clothes went on the market, they encountered the "cool summer" with low temperature. The rainy summer has never ushered in the sales explosion point of summer clothes. The business has not been warm and hot. Businesses can only get the autumn money first in dog days. When autumn clothes came on the market one after another in September, the weather in Wuhan began to turn hot again. Many brands bought autumn clothes before 11, but what sold well was light summer clothes, and the clearance discount also made the public happy.
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