Five Misunderstandings

China's forest resort is rich in resources, but the development of related products is still in a very extensive and primary stage, there are several major errors:

1. Many scenic spots in the forest vacation tourism market demand is unstable, blindly learn from foreign development model, the operation of tourism real estate projects, and large-scale, high-density construction, the original natural ecological resources forcibly transformed into artificial landscape. These projects are profitable, but also a great waste of resources development;

2. Independent development of forest holiday products, often in the existing tourism products on the basis of bundling in the landscape environment can not be promoted in a timely manner, privacy can not guarantee the case, it is difficult to build boutique holiday projects to increase the market out of risk;

3. The development and operation mode of forest resort project is not complete. Most of the project operators lack the whole idea of integrated operation. Without the objective planning from the market point of view, the planning and construction plan is completely from the perspective of rapid income, and the management idea is not advanced. , It is difficult to form a long-term benign development of business model;

4. Because the nature of holiday products can not be a good perspective, often over-reliance on sightseeing products and cultural products, and ignore the holiday products, leisure elements and environmental elements of the building;

5. The core selling point of forest holiday products can be attributed to the above mentioned "3F", especially "Fun (pleasure)" and "Free (freedom)" to build, not just rely on the accumulation of hardware, but also software system Construction, including personalized service, the design of forest recreational style, tour organization, the construction of outdoor activities, the improvement of landscape ecological environment, node service and security system and other links.

Forest holiday tourism development in China has not yet formed an effective model and can learn from the mature brand, on the one hand the market can not provide enough support to buy, the overall holiday environment is not mature enough, on the other hand also shows that the forest tourism planning can not follow the current Conventional "fast profit, product accumulation" model to operate.